DATA

PRIVACY

ANALYTICS DASHBOARD REPORTING APPLICATION DATA POLICY

In addition to the personal data privacy information contained on the GDPR PAGE, which covers the policy for users of our website, this section details the bespoke dashboard reporting application that accesses our clients’ analytics information from Google Analytics.


The context of this reporting application is the marketing campaigns that SiteCampaign provides for our clients. These are typically implemented as custom overlays or popups that interact with the client website and our backend service through a Javascript API. In order to quantify the results of these marketing campaigns, metrics from Google Analytics are tracked. These metrics provide useful feedback to the client as well as SiteCampaign as the service provider, as to the efficacy of the campaigns, the parameters for improvement, as well as a host of additional insights into the user base. This analytics information and the process of acquiring it is explicitly explained to SiteCampaign’s subscribing clients and it is a necessary requirement for the client to see the results of the campaign requested.


The application interacts with the client’s Google Analytics account through a revocable OAuth consent process. This consent can be revoked or renewed at any time that the client choses. It also is provided for only a specific subset of information, defined as a scope.


The purpose of the application is in line with the Analytics Reporting API that Google provides, which is intended for the building of custom dashboards to display Google Analytics data, to automate reporting tasks to save time, and to integrate the Google Analytics data with other business applications. Nothing outside of this intent is performed.


 

IN THE SPECIFIC CONTEXT OF ANALYTICS DATA PRIVACY, IT IS IMPORTANT TO NOTE THE FOLLOWING ABOUT THE APPLICATION:

1. SiteCampaign’s identity and intent are accurately represented to the client. At no time is this information shared with any other party than the client. The data is solely used for the information gathering explained on this page. The data is stored securely and is not available to any third parties or tools that are not the singular application owned by SiteCampaign.


2. There is only a single sensitive scope requested: WWW.GOOGLEAPIS.COM/AUTH/ANALYTICS.READONLY. This scope only allows the application to see and download the Google Analytics data of the client. This is a read-only operation and it does not allow SiteCampaign to manage the data on the client’s Google Analytics account, and therefore no mutation of the data can be done on the client’s account.


3. There are no restricted scopes requested.


 

The application has designed to comply with the GOOGLE API SERVICES USER DATA POLICY and the GOOGLE APIS TERMS OF SERVICE