FROM MINDLESS TO MEANINGFUL

The sales assistant from the supermarket rushes up to you like a tornado. He grabs the bread from your shopping basket and replaces it with a catalogue of new delicacies and an invite to the store’s birthday party next Tuesday.

Sound like fiction? Probably. But actually, it’s pretty close to what happens on a variety of otherwise well-designed webshops.

Often, the customer journey is interrupted by irrelevant and poorly timed messages or overlays. In this series of blog posts, we look at 5 ways to make customer experiences more effective and avoid cannibalizing your own conversions.