FROM MINDLESS TO MEANINGFUL
JUST TRY AND IMAGINE
The sales assistant from the supermarket rushes up to you like a tornado. He grabs the bread from your shopping basket and replaces it with a catalogue of new delicacies and an invite to the store’s birthday party next Tuesday.
Sound like fiction? Probably. But actually, it’s pretty close to what happens on a variety of otherwise well-designed webshops.
Often, the customer journey is interrupted by irrelevant and poorly timed messages or overlays. In this series of blog posts, we look at 5 ways to make customer experiences more effective and avoid cannibalizing your own conversions.
SEGMENT YOUR COMMUNICATION BASED ON TRAFFIC TYPE
FIND THE PROPER TRIGGER & PRESENT THE RIGHT HELP