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FROM MINDLESS TO MEANINGFUL

In this series of blog posts we’ll be sharing 5 tips for creating more effective and relevant customer experiences on your website.
December 17, 2019 // Katrine Andersen, Head of Operations

JUST TRY AND IMAGINE

The sales assistant from the supermarket rushes up to you like a tornado. He grabs the bread from your shopping basket and replaces it with a catalogue of new delicacies and an invite to the store’s birthday party next Tuesday.


Sound like fiction? Probably. But actually, it’s pretty close to what happens on a variety of otherwise well-designed webshops.


Often, the customer journey is interrupted by irrelevant and poorly timed messages or overlays. In this series of blog posts, we look at 5 ways to make customer experiences more effective and avoid cannibalizing your own conversions.

TIP #1

SEGMENT YOUR COMMUNICATION BASED ON TRAFFIC TYPE

December 17, 2019 // Katrine Andersen, Head of Operations

 

TIP #2

FIND THE PROPER TRIGGER & PRESENT THE RIGHT HELP

January 27, 2020 // Katrine Andersen, Head of Operations

 

TIP #3

COMING SOON

February 12, 2020 // Katrine Andersen, Head of Operations