In the 80s, JYSK’s marketing was based on advertising circulars and TV spots. Since then, digital media have taken over, but one thing hasn´t changed. A deeply rooted business acumen is still the DNA of the global retail chain.
Why do you pay an external partner like SiteCampaign to help with pop-ups – why didn´t you just chose a free open source solution?
“It is ultimately a matter of return on investment. For us, it makes sense to use SiteCampaign. We can fine-tune and adjust way more than if we had to deal with everything ourselves”, says Kasper Fabricius Dorby. He is Head of Social Media & Digital Marketing at JYSK and is responsible for digital operations in 20 countries.
If someone thinks it is an investment in a luxury tool, they are mistaken. There is more at stake. Increased conversion rates of down to one percent easily becomes a matter of millions for JYSK. And so, it becomes bad business to cut off SiteCampaign.