COMBINING URGENCY & INCENTIVES TO LIFT CONVERSION RATES
BilligVVS wanted to increase the conversion rate for visitors attempting to leave the website without completing their purchase. To accomplish this, we designed an Abandoned Basket SiteCampaign featuring free delivery across multiple markets. The messaging featured urgency in the form of a countdown timer, highlighting the time left to redeem the offer.
Over time the offerings on the BilligVVS website developed, which made it important to frequently adapt the campaign design, message, and offering to fit the different markets.
BilligVVS used a split test to measure the true lift of the campaign. This test meant that only half of those eligible were exposed to the campaign, and the other half was used as a control segment. In the segment that saw the SiteCampaign solution, we experienced a conversion rate 44% higher than the conversion rate in the control segment.
44% LIFT IN CVR
"Throughout our collaboration, SiteCampaign has been very flexible in adjusting the design, message, and rules of our campaigns - ensuring that they are always in-line with the changes we make to our website. This flexibility has helped us achieve a lift in both our conversion rates and newsletter sign-ups across all of our brands and markets."
SEBASTIAN VIKKELSØE-ENGELBRECHT, HEAD OF DIGITAL SALES
BilligVVS is Denmark’s biggest webshop for bathroom and plumbing articles. The company was founded in the year 2000, and is now present in both Denmark, Sweden, and Norway.
BilligVVS focuses on user-friendliness and customer service. They have an expert on call to help with questions or assist in any way to ensure that they give their customers the best possible experience.