CUSTOMIZED SOLUTIONS FOR DIFFERENT BRANDS
Estée Lauder used an Abandoned Basket SiteCampaign across multiple brands to win back visitors who were showing exit intent before completing an order.
The SiteCampaign solution was adjusted so that the offer, design, and segmentation algorithms were customized to fit each of the 5 brands we worked with – Estée Lauder, MAC, Origins, Clinique and Smashbox.
With each brand utilizing a unique combination of segmentation and incentives, data showed that certain messages and rules worked best. Overall we saw win-back rates of up to 18%, contributing to ~€65.000 in sales over a 3-month period.
ESTÉE LAUDER, CLINIQUE, MAC
18% WIN-BACK RATE
"SiteCampaign has been important for Estée Lauder in improving the customer experience & conversion rates across multiple brands, including MAC, Estée Lauder, Smashbox & Origins. SiteCampaign was able to adapt the solution to match message, algorithms, and design to our different brand identities and goals. This has given us the ability to stop lost sales, with win-back rates as high as 18%."
ANJA SCHEIBEL, NORDIC CORPORATE E-COMMERCE MANAGER
ABOUT ESTÉE LAUDER
Estée Lauder is a leading skincare, makeup, fragrance, and hair care products company that built their brand with the perfect combination of know-how, engagement, tenacity, passion, and strong family values.
The company is represented internationally in over 150 countries and owns a diverse portfolio of brands including Clinique, MAC, Smashbox, and Origins.