GENERATING LEADS WITHOUT DISCOUNTS
GANNI wanted to increase lead generation for their email database without using discounts or gifts as motivators. SiteCampaign provided them with a solution that was customized to fit their design – but still focused on getting the most out of their target group.
The SiteCampaign was only shown to visitors that weren’t already signed up to the newsletter, and used website activity to trigger the campaign at a relevant point in the customer journey.
Implementing this SiteCampaign solution allowed GANNI to achieve a 205% lift in sign-ups generated for their email marketing database.
205% LIFT IN SIGN-UP RATE
"SiteCampaign is a super effective way to get the most out of every single visitor on our website. After implementing SiteCampaign we have been able to achieve a 205% increase in GANNI's newsletter sign-ups without the use of voucher codes or discounts. Both the design and logic was completely customized to fit the specific needs of GANNI, which was a very important aspect for us."
SOFIE BLOCH, E-COMMERCE OPERATIONS MANAGER
GANNI is represented in more than 400 international retailers as well as in 18 stores in Denmark, Norway, and Sweden. GANNI designs four women’s ready-to-wear collections a year, footwear, accessories, and lingerie collections.
Ganni’s mission is to create easy-to-wear pieces from the perfect date-night dress to slouchy Sunday knits creating items to please style-obsessed women everywhere. Ganni is highly inspired by the Scandinavian aesthetic, but not limited to the traditional minimalistic look.