ACTIVATING CONTENT TO DRIVE AWARENESS & SALES
JYSK wanted a solution that provided them with flexibility in pushing promotions to relevant visitors on their website. Both the message and design of the SiteCampaign are switched out regularly across markets to match the offers or promotions that are currently active.
The campaign is activated based on visitor activity, including which categories the visitor has browsed during their time on the website. When designing this campaign, it was important to push the message at the right time to avoid disturbing visitors with high purchase intent.
A split test where the campaign was only shown to 50% of the relevant visitors was used to measure performance. This Promotion Push campaign delivered a 14% lift in conversion rates across all devices, with desktop showing the highest lift of 22%.
14% LIFT IN CVR
“I am all in favor of teaming up with specialists. It is of great value having access to sparring with someone who works with on-site marketing across various businesses. Someone who accumulates more insights than we are able to on our own. That is more than a generalist agency can accomplish.”
KASPER FABRICIUS DORBY,
HEAD OF SOCIAL MEDIA & DIGITAL MARKETING, JYSK NORDIC
JYSK is a global retail chain that is a leader on the European market in all articles for the bedroom, bathroom, livingroom, and patio. Founded in 1979 by Lars Larsen, JYSK is the largest Danish retailer operating internationally.
JYSK Nordic operates more than 1.200 stores in 20 countries across Europe, but the company is still based firmly on its Scandinavian roots. As a company, JYSK is focused on being service minded, cost conscious, reliable, goal-oriented, and professional – while always giving their customers great offers.