INTELLIGENT SPLIT TESTING TO OPTIMIZE SIGN-UP RATES
Masai has a focus on consistently excelling at their work with email marketing – and this includes lead generation. However, Masai was not initially interested in using percentage discounts to increase their sign-up rate.
To accommodate their communication strategy while still boosting their sign-up rate, SiteCampaign has utilized split testing to find the best design, rules, and messaging for Masai’s target group. In addition to testing elements like the use of different background images, we also implemented a split test comparing their existing sign-up message with a new incentive-based message featuring a contest.
Together with SiteCampaign, Masai was able to lift their sign-up rate 102% by utilizing a competition as a motivational factor for collecting newsletter sign-ups.
102% LIFT IN SIGN-UP RATE
" SiteCampaign has been a great partner for Masai when it comes to our work with on-site lead generation. Their strategic and data-driven approach to A/B testing has helped us achieve a 102% lift in sign-up rate, greatly increasing the value of our email lead database across multiple markets. "
BRIAN ANDERSEN, HEAD OF E-COMMERCE
Masai was founded in 1992 and today the company sells their clothes in more than 1.300 stores in Denmark, Sweden, and Norway.
Masai designs clothing for fashionable women who prefer a casual yet personal style. Their use of intriguing and varied silhouettes in mixtures of fine fabrics in high quality and beautiful patterns has created the unique look that Masai has become known for.