INCREASING CONVERSIONS DURING A PRODUCT LAUNCH
STEELSERIES
TARGETING EXIT INTENT & SPECIFIC CART CONTENTS
Together with SteelSeries we wanted to increase the conversion rate among visitors with a high cart value during an upcoming product launch. In order to accomplish this goal, we created an Abandoned Basket SiteCampaign that was rolled out across multiple markets.
This campaign used exit intent and data about visitors’ cart contents to determine which relevant visitors were attempting to leave the website without completing their purchase. The campaign message highlighted a time-limited discount code in order to motivate visitors to take the finals steps to complete their purchase.
A split test where the SiteCampaign was only shown to half of the eligible visitors was used to measure the exact lift of the campaign, which revealed a 48% lift in conversion rate in the targeted segment.Â
CLIENT
STEELSERIES
SOLUTION
ABANDONED BASKET
RESULTS
48% LIFT IN CVR
" The SiteCampaign team helped us deliver a targeted offer to specific audiences on our website, which resulted in increased conversion rates."
RUNE BERENDTSEN, CIO, VP DIGITAL
ABOUT STEELSERIES
Steelseries is a leader in gaming peripherals focused on quality, innovation and functionality, and the fastest growing major PC gaming headset brand in the US. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge.Â
SteelSeries is a pioneer supporter of competitive gaming tournaments and eSports and connects gamers to each other, fostering a sense of community and purpose. SteelSeries’ team of professional and gaming enthusiasts help design and craft every single accessory and are the driving force behind the company.