SiteCampaign | How does it work?

THE SITECAMPAIGN PROCESS

SiteCampaign uses data and segmentation to customize the on-site journey for each individual use

USER SESSION INITIATED

Visitors enter the website from different sources with different goals in mind. Some are there to compare prices, others to find inspiration. Some are first time visitors, and others are already loyal customers.

ANALYSIS & SEGMENTATION

Based on the data collected, SiteCampaign uses relevant algorithms to evaluate which users belong in which segments.

PERFORMANCE EVALUATION

The SiteCampaign process doesn’t stop once your campaign is launched. Performance data is gathered and displayed in a customised dashboard featuring real-time data. All KPIs are tailored to fit the goals of your campaign.

USER SESSION INITIATED

Visitors enter the website from different sources with different goals in mind. Some are there to compare prices, others to find inspiration. Some are first time visitors, and others are already loyal customers.

ON-SITE ENGAGEMENT

Users engage with the site in various ways – browsing specific categories, performing searches, abandoning forms or full shopping carts. These actions are all used to evaluate where the user is in their customer journey.

ANALYSIS & SEGMENTATION

Based on the data collected, SiteCampaign uses relevant algorithms to evaluate which users belong in which segments.

SITECAMPAIGN ACTIVATED

When a user matches a specific segment, the relevant SiteCampaign is activated instantly and automatically.

PERFORMANCE EVALUATION

The SiteCampaign process doesn’t stop once your campaign is launched. Performance data is gathered and displayed in a customised dashboard featuring real-time data. All KPIs are tailored to fit the goals of your campaign.

CAMPAIGN OPTIMIZATION

Your SiteCampaign Account Manager will monitor your campaign results and identify opportunities for you to get even more out of your website traffic.

SEE CAMPAIGN TYPES

See how it works

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