SiteCampaign | 8 Steps to Better Website Overlays

8 steps to
better campaigns

All too often we see on-site campaigns done wrong.
Here are 8 tips for creating better campaigns

CREATE URGENCY

By including a time limit to your offer you will create urgency and make it more difficult for your user to say no to what you’re offering.

OFFER SOMETHING

Contrary to popular opinion, “offering something” doesn’t mean that you necessarily have to give a discount. “Something” can also be in the form of exclusive access to content, VIP benefits, or tailored content based on visitor behaviour.

MOBILE RULES

If you don't want to affect the ranking of your website, your mobile overlays should allow space to view content, be easy to close, and never cover the entire screen. Therefore, the best tactic is to create a separate design and set of rules for the mobile version of your campaign.

REVIEW RESULTS REGULARLY

Monitor the results of your overlays and the overall performance of your site to make sure you get the expected results and that there is nothing unexpected happening.

TIMING, FREQUENCY,
AND USER BEHAVIOUR

Triggering an overlay as soon as a visitor lands on your site or showing the same overlay every time the user visits your site is rarely the best tactic. Consider timing and using user activity on the page - such as mouse movement or scrolling - to present your campaign at the most relevant time.

NEVER DISTURB
THE CHECKOUT PROCESS

Most overlays do not belong on the checkout pages as they will present a disturbance to the purchase flow. However, certain campaigns may be relevant at this point in the user journey, such as an Abandoned Basket campaign.

DON'T ASK TOO MUCH
OF YOUR VISITORS

When asking visitors for information about themselves, such as in a lead generation campaign, make sure to limit the number of fields you ask the user to fill out. Typically, the more fields a user is presented with, the higher the drop-off rate.

MAKE IT EASY
TO CLOSE THE MESSAGE

Even if you use targeted content and well thought out triggers, some users still might not want to engage with your overlay. By providing these visitors with a clear and easy option to close the campaign, you will be minimising any potential disturbance. Ignore this advice, and you risk users closing your site all together and not coming back.

THANKS,

We have received your information and you'll hear from us soon!

LIKE WHAT YOU SEE?

Please fill out the form and we will get in touch shortly.